Analytics whether by Google or another company is a great source of knowledge for your website – yes it is true – but doesn’t always tell the full truth about how your website is working for you. I truly believe that if you are receiving the expected calls for new inquires for your pet services – this will be the truth you should be looking for. If you have been reading my posts here at PetBiz Branding, you will understand that there is are so many important factors that go into your website in order to “capture and captivate” your visitors who land on your website. The goal is simple. You want your visitors to STAY at your website and call you for pet services. But how do you make them stay?
First, you must have a fabulous, inviting design for your pet website. You are after all, selling pet care services, the warm and fuzzies and therefore, your website should reflect this. You don’t need to be a cartoon, nor do you need to make child like websites to accomplish this, but you do need to plan carefully as to just what type of design will do the work for you. Who is your audience? What do you want them to feel when they land on your page? After they feel what you want them to feel, what do you want them do? How do you make them do it? See where I am going here? Does your current website do this for you? I dare you to go to your website right now and have a look. Can you pretend you are client looking for services and pretend to be a potential client? Do you follow this general path when you land your website?
Gail REAL Feedback!
Keep track of your calls coming in, be sure to ask your potential clients how they found you and ask them even what they liked or disliked about your website once you are in a comfortable position during your consultation. Tell your clients as a part of your “tie up” in a consultation that as a part of your “Constant Improvement Plan” for your company you would like to gain feed back about your website. Create a few easy and simple questions about your website to ask your client at the end of your consultations. Gain the REAL feedback!
Is your website working for you?
How can it be improved?