PetBiz Branding - Helping Pet Businesses Stand Out In A Crowd - by Laura Togerson

Have you ever come across a website and you found yourself “captured and captivated” by the introduction of what the website was about? Here’s a perfect example:  I was looking at You Tube videos. I came across this very intriguing, powerful, energetic, springy, full life personality talking about RAW FOODS.  I know….sounds crazy -but first, I was taken by her enthusiasm. I love those type of people who SPRING off pages!  Natasha is her name.  After listening to her talk for about 1 minute ( because my own attention span is that long too – or can be if I’m not intrigued ) I clicked on her website.  I read the WHOLE THING. I even purchased stuff the next day, I went cleared out my fridge, bought a blender, a juicer, food processor, organic vegetable and fruits, decided I’d never touch meat again………I felt a sense of URGENCY! I JUST HAD TO DO IT!.

Now, comparing Raw Vegan to websites is like comparing a Vegetable garden to a pond of wondering geese! But the point is the same. The analogy here is that – had I not been intrigued and captivated – or if this person had no idea how to create a sense of URGENCY…..I’d be still eating a regular all American/Canadian diet that most of of the population is eating. Get my point?

Here is your #1 and only needed tip!

Just like Natasha’s. She truly believes that her way of eating is like angels in the sky, the greatest gift from heavens, the answer to all your problems, challenges and issues with health. Well, pet business owners, your services are a GOD SENT, LIFE SAVER, FREEDOM CREATOR, WORRY FREE LIFE – your services are NEEDED and if not today, there are things you can do prepare for when your clients do need  you……get where I am going here? If not, you’ll need to wait for another episode! ( article ) You need to use YOUR belief and personality and make this truth in your website. This is where YOU must come with words and I’ll help you word it, put together…..but has to come from you!

Final thoughts:  Even if the website design won an award – no matter who or how it is made – your content is just as responsible in selling your product or pet service

Your website needs to display YOUR passion… Your website needs to display YOUR passion…

( and I’m only talking about pet related services – your business! )

Cheers! Get Passionate About Something Today!

Seriously! I can tell you from my own personal perspective, that when I am reading a website, or looking at a website, if the heading doesn’t capture and captivate me, peak my interest, raise my eyebrows, make me sit up from a laying position, transform my eyes, make me feel excited….( okay that is a seriously exaggeration, but it’s working right? ) then I’m bored. Not interested and probably won’t read a darn thing on your website.

So, what do you put on your pages? Ask yourself these questions:

• WHAT DO I NEED THEM TO KNOW?
• HOW TO GET THE INFO TO THEM WITH AS LITTLE – YET POWERFUL WORDS?
• HOW CAN I CREATE URGENCY??? DID IS SAY URGENCY????
• CONVINCE THEM OF A NEED? THEY WON’T LIVE WELL WITHOUT ME AND MY SERVICES?
• WHAT I CAN DO FOR THEM

This is the most important piece of information you need under that BLASTING title! ( meant nicely of coarse ).

One last thing!

You know what else works well for helping your potential clients stay focused on your website? PICTURES. But wait!, not just any pictures, and certainly not a whole bunch of pictures. But 1 picture that clearly describes your incredible title and your fabulous little bit of info that will reel them in!

( I prefer not to use pictures at PetBiz Branding ) That is a personal choice for this website and for my own blogging purposes – but to sell the cute and fuzzies? – look out!

Have fun!

What are great color schemes for pet related business websites?  There are literately hundreds of color combinations that would be suitable for pet business website, but what color scheme would rock YOUR pet business website? Let’s talk about YOU and YOUR website and let me help you discover what color schemes may be best suited for YOUR pet website!

Who Is Your Target Audience?

What type of client are you targeting? Do you have a specific type of client you want to attract? For example, are you looking for the affluent client, the dog walking client, the vacation client or all of the above? Using human physiology for client types, we can establish some color schemes that may attractive to your target audience.  The affluent client will attracted to variations of green, while the vacation client may more attracted to tropical schemes.

Where Do Live? What Is The Claim To Fame In Your City?

Many people do not give much thought to this, but it’s a great secret to unveil!  Is there a sport that is super popular in your town or city? Is there a certain monument, activity, place or thing that your city or town is known for? You can easily extract themes and colors from this huge town or city love in order to attract your potential clients! Example: We created a fabulous CMS website for a client who’s pet sitting business was named after the “Bay” in which they lived.  We took the scheme of Bay, Beach, Sand, Sun, Travel, Good Times and created an amazing themed website that will surely attract those land on her website – take a look! http://baypetsit.com this is a great way to really personalize your pet website while capturing and captivating!

What Are You Selling?

I call it the “Warm and Fuzzies” for pet businesses. You are selling security, love, and care.  Your clients will surely love and adore their pets – therefore your website can reflect many colors that attract care, love, trust, professionalism, and security.  Research colors after you define your services and the feelings you want to portray with your services.

Feelings?

Yep. Feelings!  What do you want your client to FEEL when they land on your website? Do you want them to feel happy, secure, warm, trusting etc – as per the above paragraph where we talked about your services related to color, let’s take feelings and relate them to colors.  Again, research colors to see what color schemes would be suit all that you need and want to incorporate into your website.

What colors come to mind for you?