Have you ever come across a website and you found yourself “captured and captivated” by the introduction of what the website was about? Here’s a perfect example: I was looking at You Tube videos. I came across this very intriguing, powerful, energetic, springy, full life personality talking about RAW FOODS. I know….sounds crazy -but first, I was taken by her enthusiasm. I love those type of people who SPRING off pages! Natasha is her name. After listening to her talk for about 1 minute ( because my own attention span is that long too – or can be if I’m not intrigued ) I clicked on her website. I read the WHOLE THING. I even purchased stuff the next day, I went cleared out my fridge, bought a blender, a juicer, food processor, organic vegetable and fruits, decided I’d never touch meat again………I felt a sense of URGENCY! I JUST HAD TO DO IT!.
Now, comparing Raw Vegan to websites is like comparing a Vegetable garden to a pond of wondering geese! But the point is the same. The analogy here is that – had I not been intrigued and captivated – or if this person had no idea how to create a sense of URGENCY…..I’d be still eating a regular all American/Canadian diet that most of of the population is eating. Get my point?
So how do you create URGENCY?
Here is your #1 and only needed tip!
Your Website Needs To Display Your Passion!
Just like Natasha’s. She truly believes that her way of eating is like angels in the sky, the greatest gift from heavens, the answer to all your problems, challenges and issues with health. Well, pet business owners, your services are a GOD SENT, LIFE SAVER, FREEDOM CREATOR, WORRY FREE LIFE – your services are NEEDED and if not today, there are things you can do prepare for when your clients do need you……get where I am going here? If not, you’ll need to wait for another episode! ( article ) You need to use YOUR belief and personality and make this truth in your website. This is where YOU must come with words and I’ll help you word it, put together…..but has to come from you!
Final thoughts: Even if the website design won an award – no matter who or how it is made – your content is just as responsible in selling your product or pet service 
Your website needs to display YOUR passion…
Your website needs to display YOUR passion…
( and I’m only talking about pet related services – your business! )
Cheers!
Get Passionate About Something Today!