Seriously! I can tell you from my own personal perspective, that when I am reading a website, or looking at a website, if the heading doesn’t capture and captivate me, peak my interest, raise my eyebrows, make me sit up from a laying position, transform my eyes, make me feel excited….( okay that is a seriously exaggeration, but it’s working right? ) then I’m bored. Not interested and probably won’t read a darn thing on your website.
So, what do you put on your pages? Ask yourself these questions:
- WHAT DO I NEED THEM TO KNOW?
- HOW TO GET THE INFO TO THEM WITH AS LITTLE – YET POWERFUL WORDS?
- HOW CAN I CREATE URGENCY??? DID IS SAY URGENCY????
- CONVINCE THEM OF A NEED? THEY WON’T LIVE WELL WITHOUT ME AND MY SERVICES?
- WHAT I CAN DO FOR THEM
This is the most important piece of information you need under that BLASTING title! ( meant nicely of coarse ).
One last thing!
You know what else works well for helping your potential clients stay focused on your website? PICTURES. But wait!, not just any pictures, and certainly not a whole bunch of pictures. But 1 picture that clearly describes your incredible title and your fabulous little bit of info that will reel them in!
( I prefer not to use pictures at PetBiz Branding ) That is a personal choice for this website and for my own blogging purposes – but to sell the cute and fuzzies? – look out!
Have fun!