Do you want to know what the absolute BEST thing pet sitters and dog walkers should blog about? The biggest blog tip I can give any pet sitter or dog walker when it comes to blogging is to be blogging about your daily activities that surround pet sitting and dog walking. The service you offer. There’s nothing more attractive to a potential client then offering the “experience” of your business through visual displays of day to day happenings and events in your pet business!
As often as you can. Try not to think of it as a job, instead try to think of it as MONEY. Everything you write a post, journal or blog you are in fact creating and aligning yourself up for better EVERYTHING for your pet business website. Better indexing, more pages indexed, the more broad range you are over the search engines, the more info about your business come up on search engines, the more you can create and position yourself as an expert, the more regard you’ will earn for your expertise, the sooner you may be found for potential clients……think positive and think of your blogging techniques as income generating.
Also, original content IS superior. It really is. Don’t copy others, do your best to authentic and write what you are knowledgeable about in your posts about pets, your pet sitting and dog walking services etc. Do so with the intent to be a “fountain of information”, you don’t JUST need pet sitting clients, after all, the person reading your material may not have pets, but just so happen has a big Italian family who ALL have pets.
This is just one of those topics were we can really THINK OUT SIDE THE BOX. Be BIG, be AUTHENTIC!
Many pet business owners who are new to (A) either blogging or (B) to using WordPress as a CMS/Pet Business Website may be unaware of the importance of using high density key words on their pages and blog posts. If you think about how Search Engine Optimization work aka SEO; search engines must be able to search for the keywords in your material that a someone has typed into a search field in a search engine. If your pet business website does not contain the keywords relevant to your website, business, topic, and posts – then it’s not likely you are going to rank well when the results show after a search has been completed.
How To Use Key Words Effectively In Your Posts/PagesLet’s use this post as an example. First, my post is about SEO TIPS, KEYWORDS, EFFECTIVE USE OF KEYWORDS, and my business is a service and information website for PET BUSINESS OWNERS, and people who want or have or need PET BUSINESS WEBSITE/S or need a PET WEBSITE DESIGNER. While I am creating my post, I want to use dense KEYWORDS that are relevant, in order to increase my rank when someone does a search on a search engine for SEO TIPS, PET BUSINESS WEBSITE, PET BUSINESS WEBSITES, PET BUSINESS WEBSITE DESIGNER, and how to increase the SEO OPTIMIZATION of a PET BUSINESS WEBSITE. Can you see the density of my keywords in caps? Now of coarse you are not going to type your post/s keywords in CAPS. That would be silly and the search engines are not going to like you more for using caps , but to make them stand for this example is a good way to show you how these keywords would be quietly but purposefully used in my posts.
You would do this for every post, and for all page content in your pages, even your categories. So keep this in mind when creating your blog posts on your pet business website and have a look at the content already on your pages within your pet business website and see if there is a creative way to insert a few more keywords.
Word of CautionWhen using keywords in your content with the intent to increase SEO, or Search Engine Optimization, you want to refrain from using short forms for words. Those who do this really miss out on some good apple pie with the search engines!
Well, you can! This is the beauty! ( yes, I screamed it out – BEAUTY!) of using a CMS (Content Management System) such as WordPress to create a fabulous functional website for your pet related business, or any business for that matter. It’s no secret that we all want to save money were we can right? Well, having your website on a CMS such as WordPress will save you MEGA dollars over the lifetime of your website and be friendly to your marketing budget. With WordPress as your CMS you will be able to create your own pages, create your own blog posts, create your own widget content, upload photos, create video’s and upload your media and even allow your potential clients and current clients to interact should you decide to keep your “comment” options on your posts.
Do you need to know anything about web design to make changes yourself?
Content, media and picture wise in the guts of your website – no. You don’t need to know how to do these things. As a client we give, share and show you tutorials – step by step so you can confidently do it on your own when YOU want it done.
Can I change the design?
We custom create 99% of our client’s website to A) either suit their current website and/or a total redesign of their website. This means that unless you know how to work with php, css and html files and how all these files work together, you will not be able to change the design itself. The solution to this – is we do offer our services as a WEBMASTER, where we make those kind of changes for you, but of course for those who want nothing to do with changes what so ever….we’re here for that too!
The most important thing you must know about CMS’s for the pet business is that…
You gain FREEDOM! You gain CONTROL! You gain ABILITY TO DO ON YOUR OWN! You gain CONFIDENCE to run your website your way! You gain OPTIONS – you can do MORE with a CMS website! You gain more SEO like ability right out of the box – as well through blogging!
There’s nothing to lose!!
NOTHING!!!
Questions?