As often as you can. Try not to think of it as a job, instead try to think of it as MONEY. Everything you write a post, journal or blog you are in fact creating and aligning yourself up for better EVERYTHING for your pet business website. Better indexing, more pages indexed, the more broad range you are over the search engines, the more info about your business come up on search engines, the more you can create and position yourself as an expert, the more regard you’ will earn for your expertise, the sooner you may be found for potential clients……think positive and think of your blogging techniques as income generating.
Also, original content IS superior. It really is. Don’t copy others, do your best to authentic and write what you are knowledgeable about in your posts about pets, your pet sitting and dog walking services etc. Do so with the intent to be a “fountain of information”, you don’t JUST need pet sitting clients, after all, the person reading your material may not have pets, but just so happen has a big Italian family who ALL have pets.
This is just one of those topics were we can really THINK OUT SIDE THE BOX. Be BIG, be AUTHENTIC!