I’ve thought a lot lately about the most common and highly debated topic discussed among pet sitters, dog walkers and other pet care businesses and that is “what is true success” in a pet care company? Some say, that if you reach the point where you can stay home and work from the office and work ON your business instead of IN your business – then this is successful business. Others argue this and argue with passion that a “sole” pet sitter, even with no staff – IS INDEED just as successful. So I am really curious about what YOU think?
What Constitutes A Successful Pet Business? How Do YOU define Success?
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Thank you and I look forward to your reading your thoughts!
And so the saying goes!. We all know that Google likes new content on your website, but quite often with Pet Sitter and Dog Walker business websites, we rarely see much in the way of increased and frequently changed content. Why is that? Perhaps it’s because we offer a “service” or a variety of “services”. We are set in our structure, set in the services we provide, set in our prices, times and when we offer the service. This can easily lead a “stale” mind – or in other words lack of inspiration to even consider adding content to your site – other then pet pictures. This brings me to why “Content is King” but not so much from a SEO stand point but from a “Selling Your Pet Business Services” stand point.
Intrigue Me!
This is what I think when I go to a website. You better impress me. You better make me want to stay at your website and explore your pages and even more so you better make me want to come back to your website. So what does “Content Is King” have to do with intriguing a potential client? Simple. The more “relative” information that you can feed your desired clients the more you capture their attention, the more you opportunity you have to “sell” yourself, your pet business, your services. The potential client learns about you, your expertise, your experiences, the benefits and the features of your pet business and your services. This provides you the ability to also convince your potential clients that you are the pet business to contact for services.
Comfort and Family
Okay, so it sounds strange to say this but lets face it, selling pet care services is considered “warm and fuzzy” and you are dealing with hearts. By increasing your content through writing and sharing a variety of relative experiences on your website you are creating a sense of comfort and in return creating a sense in the potential client to want to become a part of your “family” – especially when they hear of your experiences with other clients pets.
Trust
You are the expert. You have the no-how and the knowledge. You are a REAL person with a REAL business and provide a REAL and needed service that WILL benefit the client and his or her pets. By thinking “Trust” in your writings and content on your pet business website – you provide the opportunity to your potential client to learn to trust in you and your company.
SEO
Lastly, yes, SEO. Search Engine Optimization is something you must always be thinking about as a pet business. If you are serious about your pet business website being used as your number 1 tool for your sales, you need let the search engines know your website is important and is worthy of indexing. Relative content is that is purposeful to your overall goal, website and clients is the key.
Get Rid Of Junk
A word of caution:. Do not make the mistake of cramming your website with junk information. Do not make the mistake of overwhelming your clients with repetitive information, dull and non interesting content that has nothing to do with your overall goal of your pet website and the desire to impress your clients. You don’t want to scare them away. Make your content to the point, interesting to read, and PURPOSEFUL!.