Do you want to know what the absolute BEST thing pet sitters and dog walkers should blog about? The biggest blog tip I can give any pet sitter or dog walker when it comes to blogging is to be blogging about your daily activities that surround pet sitting and dog walking. The service you offer. There’s nothing more attractive to a potential client then offering the “experience” of your business through visual displays of day to day happenings and events in your pet business!
So, why is YOUR dog walking service/s better then your competitions? Providing the “Dog Walking” service to your customer/s is considered a “staple” in the pet sitting business and as we all know, it’s important to make YOUR services… whether it’s dog walking services, pet sitting services or overnights – to be DIFFERENT then your competition. You must try to find ways to add value added services to your pet services in order to make your pet business stand out and appear to be worth more. So this is a great time to focus on your services, each one individually and write about it. Brag about it and really show your pet website visitors why your pet services are better then the rest.
Share your link to your blog post! Let’s read it!
Yes, why not? This is a great opportunity for you to SELL your business through your amazing care notes that you leave for your clients. Now, I know – and I know first hand that writing care notes, day after day, visit after visit can be a bit repetitive, especially when the visits are the same for a paticilar pet. It’s okay and I’m sure the client know this and is not expecting fido to be suddenly learning to walk on his hind legs while they are at work. ( funny huh? ) Anyways, it’s YOUR attitude I want to focus on here with care notes – you can change the way you use this little feature and create super duper individualized business with your out-of-the-box thinking that reflects YOUR company. What would these ideas be? Well, those i will save for another post – There’s no sense in letting all the cats out of the bag ( pun intended ) because that would be too easy. Instead, I wish stimulate your creativity but encouraging and suggesting that you focus on the following questions below and come up with a fabulous blog post for your website – the GOOD in this is that you will INTRIGUE ( my favorite word again ) your potential client to see that these special care notes that your business leaves are not just notes, but KEEPSAKES!.
- Why do you even have care notes? Seriously, ask yourself this. Truthfully answer this question. What is the real reason behind having care notes in your pet business?
- What benefit do you feel the clients get? Have you thought about that?
- Do you think they keep them?
- Are you happy with the way your IC’s or Employee’s write their notes? Fair question!
- Can you think of a way to SPICE UP your care note writing for yourself, your IC’s , Your employees?
- How can you market your care notes and make YOURS better then your competition?
BLOG THIS ! Brought to you by Laura Taylor – PetBiz Branding Web and Pet Business Designer. Encouraging Pet Sitters to THINK OUTSIDE THE BOX!
Would you believe that some pet sitters and dog walking entrepreneurs may shy away from starting and continuing a blog because they are afraid of running out of topics to blog about? Have no fear as I am about to share a simple formula which will provide you endless ideas for blogging topics!
Start with analyzing what you do and what services you provide.
Let’s start by analyzing what you do as a pet sitting or dog walking company. You provide pet care services to people, you sell the love and fuzzy stuff which is pretty easy to sell because you are dealing the hearts of your clients. This alone – with focus on writing about “why” your services are fabulous is a topic that you can take many different venues with.
But let’s start with listing the services you provide:
- Dog Walking – 15 min, 30 min, 1 hour walks
- Pet Sitting
- Quick Visits
- Overnights
- Night Visits
- Vacation Visits
- Dog Running
- Doggy Daycare
- Boarding
- Group Dog Services
- Training
- Other
Take each one of your services that you offer then answer the following questions:
- Why do I offer this service?
- Why would someone want to purchase this service?
- What are the benefits of the service?
- How does the pet benefit? health, happy, training, energy, weight loss, recovery, recuperation, etc.
- How does the client benefit? freedom, guilt free, time, energy, satisfaction, etc.
- How popular is this service? Why is it popular?
- What are the frequent testimonials related to this service?
As you read each of these questions and apply them to each of your services, I bet many things come to mind and with each of the answers you provide, chances are you are able to elaborate them. These are GREAT and extremely important things to blog about! You will be able to provide yourself with an endless list of topics to blog about when it comes to your pet sitting and dog walking services and business which will help to provide you with those fantastic benefits I talked about in my last article 6 Reasons For Pet Sitters and Dog Walkers To Start A Blog!
What topics do you blog about?
We all know that the act of “blogging” is super good for business over all right? Let’s take a moment and relate these benefits specifically pet business owners. Here are 6 reasons why pet sitters and dog walkers should be blogging.
1) Content is King
Keep your content fresh and growing. I’ve said this a few times and will say it again in many posts to come, that us pet business owners tend to be happy with a completed static website without many changes – perhaps pictures of pets? What you need to consider doing is to try to accomplish ways to increase the related content and create a kingdom of pet knowledge with your website.
2) Search Engine Optimization.
Oh ya baby!. SEO is a biggy. Whether you turn your website into a full CMS website or just create a blog – the SEO will increase with a fantastic open source system like WordPress which is super rich in helping with this task right out of the box. But it’s a combination of all the right things that will help with your SEO over all. Blogging is a way of increasing content and creating a following to further increase popularity.
3) Building Your Brand
Neato!. Yes, brand building is important right? We want to use blogging as a way of increasing our brand awareness to those who may be interested in our services or products. The more we blog, the more visitors, the more visitors the more brand building. Get your blog out there!
4) Building Expertise
You are an entrepreneur! Not just a business owner! Entrepreneur’s are sensed as people with a good amount of knowledge about their pet business and the business of the pet business operations. By using our pet blog to talk about your pet related knowledge and offer your readers tips, stories, information etc – you are positioning yourself as an “expert”. This creates reliability and trust – which is extremely important to your pet business!
5) Networking – Building Your Business
Absolutely! – blogging is a social activity and considered a part of the “social” trend with internet marketing. By blogging you are being interactive, you are sending an invitation to comment, you are inviting curiousity and from your blogging efforts you may attract other “partners” or like minded pet businesses who may wish do business with you and refer back and forth. This is building your pet business!
6) New Clients – New Potential
The end result – not the only one – and not necessarily always the most important - is to secure new clients for your pet business. Blogging can bring you new clients!
Do you blog? If you do, let’s have a look ! I would love to see your blog and let’s exchange links!