PetBiz Branding - Helping Pet Businesses Stand Out In A Crowd - by Laura Togerson

Have you ever come across a website and you found yourself “captured and captivated” by the introduction of what the website was about? Here’s a perfect example:  I was looking at You Tube videos. I came across this very intriguing, powerful, energetic, springy, full life personality talking about RAW FOODS.  I know….sounds crazy -but first, I was taken by her enthusiasm. I love those type of people who SPRING off pages!  Natasha is her name.  After listening to her talk for about 1 minute ( because my own attention span is that long too – or can be if I’m not intrigued ) I clicked on her website.  I read the WHOLE THING. I even purchased stuff the next day, I went cleared out my fridge, bought a blender, a juicer, food processor, organic vegetable and fruits, decided I’d never touch meat again………I felt a sense of URGENCY! I JUST HAD TO DO IT!.

Now, comparing Raw Vegan to websites is like comparing a Vegetable garden to a pond of wondering geese! But the point is the same. The analogy here is that – had I not been intrigued and captivated – or if this person had no idea how to create a sense of URGENCY…..I’d be still eating a regular all American/Canadian diet that most of of the population is eating. Get my point?

Here is your #1 and only needed tip!

Just like Natasha’s. She truly believes that her way of eating is like angels in the sky, the greatest gift from heavens, the answer to all your problems, challenges and issues with health. Well, pet business owners, your services are a GOD SENT, LIFE SAVER, FREEDOM CREATOR, WORRY FREE LIFE – your services are NEEDED and if not today, there are things you can do prepare for when your clients do need  you……get where I am going here? If not, you’ll need to wait for another episode! ( article ) You need to use YOUR belief and personality and make this truth in your website. This is where YOU must come with words and I’ll help you word it, put together…..but has to come from you!

Final thoughts:  Even if the website design won an award – no matter who or how it is made – your content is just as responsible in selling your product or pet service

Your website needs to display YOUR passion… Your website needs to display YOUR passion…

( and I’m only talking about pet related services – your business! )

Cheers! Get Passionate About Something Today!

More and more pet sitting companies are now offering a Quick Mid-day visit and if they are great little value visits if marketed properly. This article is not about marketing quick mid-day dog visits but rather something you as a pet sitting or dog walking business could easily blog about. This is a great way to market, create and convince your target clients of the advantages of a mid-day dog visit! A simple blog post can create a “need” especially when you talk about the advantages to the pet parent. Here’s some ideas for your blog post.

Provides dog with a quick visit potty break – especially for clients who work 8-12 hour days. Focus on why dogs shouldn’t be with out washroom breaks more then 12 hours at a time.

Provides A Good 10 Minutes of Exercise – Focus on how a quick visit can provide relief from built up tensions, especially for dogs in creates. Exercise – even t10 minutes of running crazy in a backyard can make a huge difference for the owners with regards to behavior.

Provides More Freedom To Clients - Focus on how clients will feel knowing that their dog has had a break during the day, exercise and even a little company which makes the choice to work a little longer , join colleges for happy hour , or do errands before coming home.

Easy On The Budget – Focus on afford-ability of this service to clients, make comparisons such as “For the cost of a McDonalds breakfast”, or other wording that creates a sense of afford-ability.

So all dog walking companies and pet sitting companies offer dog walking right? Whether it’s a 30 min visit or 1 hour visit. Regardless of what type, kind, or length of dog walking services your company provides, why not blog about the BENEFITS of dog walking ? Now, to take it a step further and expose the benefits in behavior of a dog who has daily dog walks vrs dogs who do not have daily dog walks? Concentrate on “behavior” and the benefits again – of better behaved, happy and exercised dogs.

If you blogged about this – share your link below!

Yes, why not? This is a great opportunity for you to SELL your business through your amazing care notes that you leave for your clients.  Now, I know – and I know first hand that writing care notes, day after day, visit after visit can be a bit repetitive, especially when the visits are the same for a paticilar pet. It’s okay and I’m sure the client know this and is not expecting fido to be suddenly learning to walk on his hind legs while they are at work. ( funny huh? ) Anyways, it’s YOUR attitude I want to focus on here with care notes – you can change the way you use this little feature and create super duper individualized business with your out-of-the-box thinking that reflects YOUR company. What would these ideas be? Well, those i will save for another post – There’s no sense in letting all the cats out of the bag ( pun intended ) because that would be too easy. Instead, I wish stimulate your creativity but encouraging and suggesting that you focus on the following questions below and come up with a fabulous blog post for your website – the GOOD in this is that you will INTRIGUE ( my favorite word again ) your potential client to see that these special care notes that your business leaves are not just notes, but KEEPSAKES!.

1. Why do you even have care notes? Seriously, ask yourself this. Truthfully answer this question. What is the real reason behind having care notes in your pet business?
2. What benefit do you feel the clients get? Have you thought about that?
3. Do you think they keep them?
4. Are you happy with the way your IC’s or Employee’s write their notes? Fair question!
5. Can you think of a way to SPICE UP your care note writing for yourself, your IC’s , Your employees?
6. How can you market your care notes and make YOURS better then your competition?

BLOG THIS ! Brought to you by Laura Taylor – PetBiz Branding Web and Pet Business Designer. Encouraging Pet Sitters to THINK OUTSIDE THE BOX!

Good Morning Pet Sitters! I going to help you out – since I talk quite a bit about blogging on your pet business website, I’ll provide you 1 idea per day for a pet website blog topic. This should help you along. Remember, if you have your blog as a part of your pet business website, this is really GOOD FOOD for Google and other search engines. It’s like feeding your website some desert!

Why YOUR PROFESSIONAL pet business is better for your pets then the kid down the street.

So why is your professional pet business better for your potential clients then the kid down the street?. Why should they hire you? What makes you PROFESSIONAL? What are the benefits to using your service? What are the risk clients take by using a non professional, non bonded and insured, legally registered and responsible company? Sell your self and your services.

Tip:

Use keywords in your posts. Don’t OVER DO IT. I wouldn’t want to read your post thinking WTH? and have no idea why you keep repeating the same words over and over. Simply expand by saying “A professional Pet Sitting or Dog Walking Company instead of “pet business” . Your post must make sense to the reader.

Please share!

Don’t be shy – share your posts by replying to this post and providing a link. Remember, links to your pet business website is GOOD.