What are great color schemes for pet related business websites? There are literately hundreds of color combinations that would be suitable for pet business website, but what color scheme would rock YOUR pet business website? Let’s talk about YOU and YOUR website and let me help you discover what color schemes may be best suited for YOUR pet website!
Who Is Your Target Audience?
What type of client are you targeting? Do you have a specific type of client you want to attract? For example, are you looking for the affluent client, the dog walking client, the vacation client or all of the above? Using human physiology for client types, we can establish some color schemes that may attractive to your target audience. The affluent client will attracted to variations of green, while the vacation client may more attracted to tropical schemes.
Where Do Live? What Is The Claim To Fame In Your City?
Many people do not give much thought to this, but it’s a great secret to unveil! Is there a sport that is super popular in your town or city? Is there a certain monument, activity, place or thing that your city or town is known for? You can easily extract themes and colors from this huge town or city love in order to attract your potential clients! Example: We created a fabulous CMS website for a client who’s pet sitting business was named after the “Bay” in which they lived. We took the scheme of Bay, Beach, Sand, Sun, Travel, Good Times and created an amazing themed website that will surely attract those land on her website – take a look! http://baypetsit.com this is a great way to really personalize your pet website while capturing and captivating!
What Are You Selling?
I call it the “Warm and Fuzzies” for pet businesses. You are selling security, love, and care. Your clients will surely love and adore their pets – therefore your website can reflect many colors that attract care, love, trust, professionalism, and security. Research colors after you define your services and the feelings you want to portray with your services.
Feelings?
Yep. Feelings! What do you want your client to FEEL when they land on your website? Do you want them to feel happy, secure, warm, trusting etc – as per the above paragraph where we talked about your services related to color, let’s take feelings and relate them to colors. Again, research colors to see what color schemes would be suit all that you need and want to incorporate into your website.
What colors come to mind for you?
Good title don’t you think? Did I capture you attention? I sure hope so 
. You’re probably wondering what wacky comparison I must have for the “Sun Shinning” and your “Website”?. Should be pretty easy – basically, when you land on your website does it give you that warm and fuzzy, feels like home, bright and colorful feeling? In other words, does it feel like the sun is shinning on your pet business website?. If you hum and haw , then chances are – it’s probably not shinning bright enough!
Take a look at http://www.alitiasanimals.com – now this is a sunny place to be don’t you think?
A Little Sun Adds A Little More Sales!
As mentioned in other articles I’ve written, your pet website is your #1 marketing tool. It’s like your business card online and it speaks for you. Ensuring your website portrays and projects the warm and fuzzy feeling to your potential client is going to increase your pet business income and put more money in your pocket. I’d like to play a little game with readers, this entails a little fun work if you dare play. First, do a search and find the first 3 pet websites that show up in a google search. Use whatever key words you like – then do your analysis of the websites in regards to your FIRST INITIAL IMPRESSION AND FEELING. Did those 3 sites give you the warm and fuzzy feeling? Would you describe those sites as having some “Sun” shining on it’s pages?. Just a little something to get you thinking.
What were your findings? Note: Do not list the sites you visited – that’s not fair. Keep it to yourself, instead just refer to where you visited as being A, B and C while describing your experience.