So, why is YOUR dog walking service/s better then your competitions? Providing the “Dog Walking” service to your customer/s is considered a “staple” in the pet sitting business and as we all know, it’s important to make YOUR services… whether it’s dog walking services, pet sitting services or overnights – to be DIFFERENT then your competition. You must try to find ways to add value added services to your pet services in order to make your pet business stand out and appear to be worth more. So this is a great time to focus on your services, each one individually and write about it. Brag about it and really show your pet website visitors why your pet services are better then the rest.
Share your link to your blog post! Let’s read it!
Good Morning Pet Sitters! I going to help you out – since I talk quite a bit about blogging on your pet business website, I’ll provide you 1 idea per day for a pet website blog topic. This should help you along. Remember, if you have your blog as a part of your pet business website, this is really GOOD FOOD for Google and other search engines. It’s like feeding your website some desert!
Today’s Blog Topic is:Why YOUR PROFESSIONAL pet business is better for your pets then the kid down the street.
So why is your professional pet business better for your potential clients then the kid down the street?. Why should they hire you? What makes you PROFESSIONAL? What are the benefits to using your service? What are the risk clients take by using a non professional, non bonded and insured, legally registered and responsible company? Sell your self and your services.
Tip:
Use keywords in your posts. Don’t OVER DO IT. I wouldn’t want to read your post thinking WTH? and have no idea why you keep repeating the same words over and over. Simply expand by saying “A professional Pet Sitting or Dog Walking Company instead of “pet business” . Your post must make sense to the reader.
Please share!
Don’t be shy – share your posts by replying to this post and providing a link. Remember, links to your pet business website is GOOD. 
And so the saying goes!. We all know that Google likes new content on your website, but quite often with Pet Sitter and Dog Walker business websites, we rarely see much in the way of increased and frequently changed content. Why is that? Perhaps it’s because we offer a “service” or a variety of “services”. We are set in our structure, set in the services we provide, set in our prices, times and when we offer the service. This can easily lead a “stale” mind – or in other words lack of inspiration to even consider adding content to your site – other then pet pictures. This brings me to why “Content is King” but not so much from a SEO stand point but from a “Selling Your Pet Business Services” stand point.
Intrigue Me!
This is what I think when I go to a website. You better impress me. You better make me want to stay at your website and explore your pages and even more so you better make me want to come back to your website. So what does “Content Is King” have to do with intriguing a potential client? Simple. The more “relative” information that you can feed your desired clients the more you capture their attention, the more you opportunity you have to “sell” yourself, your pet business, your services. The potential client learns about you, your expertise, your experiences, the benefits and the features of your pet business and your services. This provides you the ability to also convince your potential clients that you are the pet business to contact for services.
Comfort and Family
Okay, so it sounds strange to say this but lets face it, selling pet care services is considered “warm and fuzzy” and you are dealing with hearts. By increasing your content through writing and sharing a variety of relative experiences on your website you are creating a sense of comfort and in return creating a sense in the potential client to want to become a part of your “family” – especially when they hear of your experiences with other clients pets.
Trust
You are the expert. You have the no-how and the knowledge. You are a REAL person with a REAL business and provide a REAL and needed service that WILL benefit the client and his or her pets. By thinking “Trust” in your writings and content on your pet business website – you provide the opportunity to your potential client to learn to trust in you and your company.
SEO
Lastly, yes, SEO. Search Engine Optimization is something you must always be thinking about as a pet business. If you are serious about your pet business website being used as your number 1 tool for your sales, you need let the search engines know your website is important and is worthy of indexing. Relative content is that is purposeful to your overall goal, website and clients is the key.
Get Rid Of Junk
A word of caution:. Do not make the mistake of cramming your website with junk information. Do not make the mistake of overwhelming your clients with repetitive information, dull and non interesting content that has nothing to do with your overall goal of your pet website and the desire to impress your clients. You don’t want to scare them away. Make your content to the point, interesting to read, and PURPOSEFUL!.
You’re probably wondering just “what are the benefits” to having your pet business website turned into a WordPress functioning website. Well, take a look at our website – PetBiz Branding for instance – besides the looks, colors, and layout which can be created to suit each pet business website needs – it’s more then just that – you’ve waited long enough for those benefits so here they are!
- YOU HAVE MORE CONTROL OVER YOUR WEBSITE!
- YOU CAN MAKE CHANGES, ADD PAGES, ADD CONTENT WHEN EVER YOU WANT!
- SAVES YOU LOTS OF CASH ON WEBMASTER FEES – YOUR WEBMASTER NEEDS ARE MINIMIZED IF NOT REDUCED TO ZIP – ZERO – NATTA – NO MORE!
- MORE CONTENT FOR YOUR POTENTIAL PET CLIENTS – HIGHER VIEWER RETURN RATE TO YOUR SITE!
- PLUGINS, WIDGETS AND AUTO UPDATES OF CONTENT ON YOUR FRONT PAGE AS IT HAPPENS!
- SEO BENEFITS – INCREASED CONTENT – INCREASE INDEXED PAGES ETC!
- INTERACTIVE OPTIONS TO CREATE A MORE “SOCIAL” YET PROFESSIONAL ATMOSPHERE!
- ADD IMAGES, MEDIA, SOCIAL MEDIA WITH EASE – AND UPDATE WHEN YOU WANT!
- LOTS OF DESIGN FLEXIBILITY FOR YOUR BUSINESS CHANGING NEEDS!
- ENDLESS GROWTH POTENTIAL WITH ENDLESS COSTS!
If you own a WordPress pet website – share your success and conveniences! What do you love about your WordPress pet website?
SEO is such a science. What a clever concept really. It’s fine tuned, detailed and specific and when performing SEO or increasing your SEO everything you do – even your posts should be written with ulterior motive – and so it seems! Funny, I know but it’s true. We write content to inform our readers but at the same time we are being really sneaky and clever to purposely use key words relevent to our desired SEO ratings. Isn’t that wild? SEO really is science! For example let’s look at SEO and your pet business website headings.
Did you know that basic HTML elements in headings such as the popular formats H1, H2, H3, etc should be used in your titles on pages? Search engines really like these and not just any size of “H” aka Heading. Not only should you use them – but you need to know “how” and when to use them!. Confused and overwhelmed? Ya! Tell me about it – but no worries – we’re here to help you learn and it is our job to properly SEO our own clients websites.
Here are some tips for Heading elements.
1) If you created your own website – use H1 etc elements for headings. 2) Only use H1 at the top of your pages and it should closely match your title tag for that page. 3) Use H2 for headline sections in your pages. 4) Use H3 for subheads under your H2′s. 5) Use “paragraph” text or code in the body and use keywords in your text