Have you ever come across a website and you found yourself “captured and captivated” by the introduction of what the website was about? Here’s a perfect example: I was looking at You Tube videos. I came across this very intriguing, powerful, energetic, springy, full life personality talking about RAW FOODS. I know….sounds crazy -but first, I was taken by her enthusiasm. I love those type of people who SPRING off pages! Natasha is her name. After listening to her talk for about 1 minute ( because my own attention span is that long too – or can be if I’m not intrigued ) I clicked on her website. I read the WHOLE THING. I even purchased stuff the next day, I went cleared out my fridge, bought a blender, a juicer, food processor, organic vegetable and fruits, decided I’d never touch meat again………I felt a sense of URGENCY! I JUST HAD TO DO IT!.
Now, comparing Raw Vegan to websites is like comparing a Vegetable garden to a pond of wondering geese! But the point is the same. The analogy here is that – had I not been intrigued and captivated – or if this person had no idea how to create a sense of URGENCY…..I’d be still eating a regular all American/Canadian diet that most of of the population is eating. Get my point?
So how do you create URGENCY?Here is your #1 and only needed tip!
Your Website Needs To Display Your Passion!Just like Natasha’s. She truly believes that her way of eating is like angels in the sky, the greatest gift from heavens, the answer to all your problems, challenges and issues with health. Well, pet business owners, your services are a GOD SENT, LIFE SAVER, FREEDOM CREATOR, WORRY FREE LIFE – your services are NEEDED and if not today, there are things you can do prepare for when your clients do need you……get where I am going here? If not, you’ll need to wait for another episode! ( article ) You need to use YOUR belief and personality and make this truth in your website. This is where YOU must come with words and I’ll help you word it, put together…..but has to come from you!
Final thoughts: Even if the website design won an award – no matter who or how it is made – your content is just as responsible in selling your product or pet service 
Your website needs to display YOUR passion… Your website needs to display YOUR passion…
( and I’m only talking about pet related services – your business! )
Cheers! Get Passionate About Something Today!
Analytics whether by Google or another company is a great source of knowledge for your website – yes it is true – but doesn’t always tell the full truth about how your website is working for you. I truly believe that if you are receiving the expected calls for new inquires for your pet services – this will be the truth you should be looking for. If you have been reading my posts here at PetBiz Branding, you will understand that there is are so many important factors that go into your website in order to “capture and captivate” your visitors who land on your website. The goal is simple. You want your visitors to STAY at your website and call you for pet services. But how do you make them stay?
First, you must have a fabulous, inviting design for your pet website. You are after all, selling pet care services, the warm and fuzzies and therefore, your website should reflect this. You don’t need to be a cartoon, nor do you need to make child like websites to accomplish this, but you do need to plan carefully as to just what type of design will do the work for you. Who is your audience? What do you want them to feel when they land on your page? After they feel what you want them to feel, what do you want them do? How do you make them do it? See where I am going here? Does your current website do this for you? I dare you to go to your website right now and have a look. Can you pretend you are client looking for services and pretend to be a potential client? Do you follow this general path when you land your website?
Gail REAL Feedback!
Keep track of your calls coming in, be sure to ask your potential clients how they found you and ask them even what they liked or disliked about your website once you are in a comfortable position during your consultation. Tell your clients as a part of your “tie up” in a consultation that as a part of your “Constant Improvement Plan” for your company you would like to gain feed back about your website. Create a few easy and simple questions about your website to ask your client at the end of your consultations. Gain the REAL feedback!
Is your website working for you? How can it be improved?
Good title don’t you think? Did I capture you attention? I sure hope so . You’re probably wondering what wacky comparison I must have for the “Sun Shinning” and your “Website”?. Should be pretty easy – basically, when you land on your website does it give you that warm and fuzzy, feels like home, bright and colorful feeling? In other words, does it feel like the sun is shinning on your pet business website?. If you hum and haw , then chances are – it’s probably not shinning bright enough!
Take a look at http://www.alitiasanimals.com – now this is a sunny place to be don’t you think?
A Little Sun Adds A Little More Sales!
As mentioned in other articles I’ve written, your pet website is your #1 marketing tool. It’s like your business card online and it speaks for you. Ensuring your website portrays and projects the warm and fuzzy feeling to your potential client is going to increase your pet business income and put more money in your pocket. I’d like to play a little game with readers, this entails a little fun work if you dare play. First, do a search and find the first 3 pet websites that show up in a google search. Use whatever key words you like – then do your analysis of the websites in regards to your FIRST INITIAL IMPRESSION AND FEELING. Did those 3 sites give you the warm and fuzzy feeling? Would you describe those sites as having some “Sun” shining on it’s pages?. Just a little something to get you thinking.
What were your findings? Note: Do not list the sites you visited – that’s not fair. Keep it to yourself, instead just refer to where you visited as being A, B and C while describing your experience.